Reimagining Play, Every Day.
Inspired by the limitless possibilities of kids’ imaginations, ZURU is an award-winning company devoted to reimagining what it means to play.
One of the largest toy companies in the world, ZURU distributes to all major retailers in over 120 countries with brands such as Bunch O Balloons, X-Shot, Rainbocorns, Robo Alive, Smashers, 5 Surprise, and Pets Alive, as well as partnering with entertainment properties, including Disney, Nickelodeon, and Universal Studios.
Champions of creativity, the company utilises its strengths in agility, automation, and innovation to deliver unrivalled play experiences to kids and their families all over the globe.
![bg-image](https://cdn.sanity.io/images/j1qnzlrr/production/da48356f5ec5f707a747737e92ed4789a3502c49-2880x1674.webp?w=2880&h=1674&auto=format)
Mini Brands
![bg-image](https://cdn.sanity.io/images/j1qnzlrr/production/fe31e9611d04442a2353693815b7aecbc640d2d5-2500x2000.webp?w=2500&h=2000&auto=format)
XSHOT
![5 Surprise | NBA Ballers, hand reaching for collectible NBA Players on desk](https://cdn.sanity.io/images/j1qnzlrr/production/1ece8df09348a063a54b92a6003358eeca94e608-3840x2160.webp?w=3840&h=2160&auto=format)
5 Surprise
![Girl laying on pile of snackles plushies | ZURU Toys](https://cdn.sanity.io/images/j1qnzlrr/production/e7309796bb18674116270287a7124ba9caf49d70-2560x1707.jpg?w=2560&h=1707&auto=format)
Snackles
![bg-image](https://cdn.sanity.io/images/j1qnzlrr/production/a936c2f3acfc22608022847ef25037fd93667edb-3415x2732.webp?w=3415&h=2732&auto=format)
Bunch O Balloons
![bg-image](https://cdn.sanity.io/images/j1qnzlrr/production/61db890472c69d0f315e9c750837f39eb0e5a3e7-2560x1707.jpg?w=2560&h=1707&auto=format)
XSHOT Water
![A young girl smiles while holding a fluffy purple Rainbocorns Monstercorn plush toy and reaching towards a colorful Monstercorn Surprise egg.](https://cdn.sanity.io/images/j1qnzlrr/production/bbf1cc74be1e0b77042c79d428873ce94445e616-2560x1440.webp?w=2560&h=1440&auto=format)
Rainbocorns
![Smashers | ZURU Toys](https://cdn.sanity.io/images/j1qnzlrr/production/b37c8beff336b60b4f88fefada87a4adc0aeff0c-2560x1707.jpg?w=2560&h=1707&auto=format)
Smashers
![Robo Alive | ZURU Toys](https://cdn.sanity.io/images/j1qnzlrr/production/68b717fdce4ffdafbaaf733b4f0bbfdf823d95ed-2560x1707.jpg?w=2560&h=1707&auto=format)
Robo Alive
![Pets Alive | ZURU Toys](https://cdn.sanity.io/images/j1qnzlrr/production/352bcdebf02e5aa1d9e07b73ab99f6da8e9b6c48-2560x1707.jpg?w=2560&h=1707&auto=format)
Pets Alive
!["Funny ugly monster" relaxing in bed with cucumber over their eyes](https://cdn.sanity.io/images/j1qnzlrr/production/7372d8726799ddbd0eb320b68b4b5ed939d7bb17-2560x1440.jpg?w=2560&h=1440&auto=format)
Fuggler
![Metal Machines | ZURU Toys](https://cdn.sanity.io/images/j1qnzlrr/production/f54d8eb9031d43b0907cd5b3716c0653ccd018e1-2560x1707.jpg?w=2560&h=1707&auto=format)
Metal Machines
![Sparkle Girls | ZURU Toys](https://cdn.sanity.io/images/j1qnzlrr/production/2b47c568d62f80bd5891eab03a8c1f762cb55205-2062x1650.webp?w=2062&h=1650&auto=format)
Sparkle Girlz
![Fidget Cube | ZURU Toys](https://cdn.sanity.io/images/j1qnzlrr/production/c1f34ccb70c19a63162fab27d6be80ab4bcd5c07-2974x2379.webp?w=2974&h=2379&auto=format)
Fidget Cube
![bg-image](https://cdn.sanity.io/images/j1qnzlrr/production/5be471940624848b0f1733f132027a03eea20800-2991x2392.webp?w=2991&h=2392&auto=format)
OOSH
![MAX | ZURU Toys](https://cdn.sanity.io/images/j1qnzlrr/production/a1829a4e44d156e333e0d895300caf316504d5e6-2560x1707.jpg?w=2560&h=1707&auto=format)
MAX
![Coco Cones | ZURU Toys](https://cdn.sanity.io/images/j1qnzlrr/production/45ec71e2b8d58a1c895f5760e966e85a618f0d8a-2560x1707.jpg?w=2560&h=1707&auto=format)